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| Theresa Ellis with John Zogby, who currently sits as Chairman of the Board and Chief Insights Officer of IBOPE Zogby International. Mr. Zogby was formerly founder, President and CEO of Zogby International. Super pollster John Zogby was the keynote speaker at the Community Associations Institute (CAI) National Conference in beautiful Boca Raton, Florida on May 5, 2011. My husband and I enjoyed his entertaining and interesting presentation highlighting his book, "The Way We'll Be: The Transformation of the American Dream." His book points out where we are headed--politically, culturally, and spiritually based on thousands of surveys and polls. John Zogby notes in his book that he is not trying to predict the future for us, but polling does point the way. He lists four dominant adult age groups: 1. The Private Generation born 1926 to 1945: loyal and faithful. 2. The Woodstock Generation born 1946 to 1964: the baby boomers. 3. The Nike Generation born 1965 to 1978: just do it. 4. The First Global Citizens (The Globals) born 1979 to 1990: our future. Our seven children are primarily "The Globals". Their ambitions range from serving their country to saving the elephants to keeping us informed to finding their coveted iPhones. They are a humble group, many changed by the misfortunes in today's society. They are connected with the world with social networking. Their friends are their network. They are storing information in their heads with Facebook, Twitter, YouTube and Google on a daily basis to use in their future. This generation, "The Globals" will be an incredible generation, leading the way to a better tomorrow for the world. IBOPE Zogby International is a premier global public opinion polling and market research firm that offers timely, accurate results at http://www.ibopezogby.com/ John Zogby's book can be found at http://www.randomhouse.com/book/196060/the-way-well-be-by-john-zogby
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Friday, May 6, 2011
TACKLE the Globals
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